Top 7 B2B Growth Marketing Strategies Every Tech Leader Needs to Know

Discover the secrets behind effective B2B Growth Marketing Strategies in this insightful episode featuring growth marketing veteran Jason Shafton. With over 20 years of experience scaling billion-dollar businesses at Google, Paramount, DaVita, Headspace, and more, Jason shares actionable insights on how resilience, brutal honesty, and customer empathy drive predictable revenue growth for B2B companies.

Host Vinay Koshy and Jason dive deep into why so many leaders overlook the power of personal resilience and authentic storytelling in driving results. Jason reveals his proven framework for developing high-performance teams, moving beyond boring, conventional B2B marketing, and embracing innovative tactics that help brands stand out in over-crowded markets. You’ll learn how to identify your product’s true audience, uncover their real pain points, and build compelling narratives that connect on a human level.

The episode also explores the importance of rapid experimentation, measuring true product-market fit, and cultivating transparency both within your team and with your customers. Whether you’re looking for tips on leveraging data-driven research, navigating feedback loops, or executing out-of-the-box campaigns like Ramp or Stripe, this episode is packed with golden takeaways for growth-minded marketers and executive leaders alike.

Don’t miss Jason’s personal stories of resilience, from overcoming loss to driving impactful storytelling campaigns that generate real business results. If you’re ready to level up your B2B Growth Marketing Strategies and lead with impact, hit play now and subscribe for more expert insights!


Time-stamped key moments:

00:00 "Resilient Leadership Boosts Growth"
04:52 Building High-Performing, Diverse Teams
08:35 Empathy Fuels Extraordinary Accomplishments
11:44 Headspace Journey: Meditation's Impact
15:20 "Exemplary B2B Tech Marketing Models"
19:18 Market Research Strategies
22:38 Quick Wins with Customer Feedback
25:28 Achieving Product Market Fit
27:57 Effective Business Growth Strategies
34:03 Effective Business Performance Reporting
35:48 Effective Internal Communication Strategies
40:22 Reimagining Traditional Marketing Channels
42:50 User-Driven Community Impact