👉 Need help scaling your Google Shopping or PMax campaigns? Join our support calls in the KeyCom Academy → https://www.skool.com/keycom
In this video, you'll learn the key differences between Google Shopping and Performance Max campaigns and how to decide which is best for your eCommerce store. We break down the benefits, drawbacks, and essential distinctions of each campaign type, helping you save time, money, and frustration in your Google Ads strategy. We also cover:
📕 Free Google Shopping Course: https://keycommerce.com/google-shoppi...
This video is a must-watch for anyone looking to get the most out of their Google Ads campaigns. Whether you’re a new store just starting out or an established brand scaling up, understanding these differences will help you make data-backed decisions for your ad strategy.
All Links I Mention Here: 👇
📘 Google Shopping Campaign Structure: https://keycommerce.com/google-shoppi...
⚡️ Want a Free Google Ads Audit? (Limited spots per month) ➡︎ https://keycommerce.com/our-services/...
-----------------------------------------------------
🕘 Timestamps:
0:00 Google Has a Problem
0:19 What You'll Learn about Google Shopping & Performance Max
0:29 Where Are Google Shopping Ads Shown?
0:58 Where Are Performance Max Ads Shown?
1:35 Benefits of Google Shopping Campaigns
1:58 Benefits of Performance Max Campaigns
2:23 Drawbacks of Google Shopping Campaigns
2:44 Drawbacks of Performance Max Campaigns
3:10 The Key Difference Between Each Campaign Type
3:24 How Google Shopping Targets Customers
4:30 How Performance Max Targets Customers
4:42 How Google Shopping is Optimized
5:03 How Performance Max is Optimized
5:15 How Google Shopping Integrates Remarketing
5:28 How Performance Max Integrates Remarketing
5:40 How Google Shopping & Performance Max use Reporting & Metrics
6:05 Which Campaign Is Best For You?
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