Digital Cinema Media Logo History (Special Presentation, #22)

#DigitalCinemaMedia #dcm #2024

Happy New Year 2024!!! In this video, we will coutinued discovery in UK and find out logo history of Digital Cinema Media, DCM was known as Rank Screen Advertising, a firm owned by The Rank Organisation, and Carlton Screen Advertising, the latter formed in 1996 after Carlton Communications purchased Rank Screen Advertising from The Rank Group. The new company supplied cinema advertising for Odeon and Cineworld, as well as ABC and UCI Cinemas, prior to their respective takeovers by Odeon. In 1999, cinema operator UGC joined the business following its buyout of Virgin Cinemas. However, its UK business was taken over by Cineworld in 2004.

In July 2008, Cineworld Group and Odeon Cinemas rebranded Carlton Screen Advertising as Digital Cinema Media, acquiring the company in a 50-50 venture; Carlton Screen Advertising's operations in Ireland were spun off and in 2014 would become Wide Eye Media (which is as of 2022 currently the Irish branch of Pearl & Dean). It supplied idents for the UK sites of Cineworld and Odeon; the new look and identity first came into force on October 1, 2008. A deal signed in 2010 saw all Vue Cinemas sites included in the business from 1 January 2011; this has resulted in the company supplying advertisements for nearly 90% of UK cinemas. In April 2011, DCM changed their on-screen identity for the second time. In September 2012, DCM became the first UK cinema advertising company to 'go digital', though some older cinema sites, mostly those operated by Vue, continue to use standard film.

In January 2013, DCM changed their idents and company logo, and also introduced a brand new strapline - 'Dynamic Advertising'. The old idents were still in use until early March 2013. In January 2014, DCM hosted a College Project in which students had to design a new ident for DCM. In December 2016, DCM was awarded a contract with Everyman Cinemas, becoming the chain's commercial partner.

On 7 September 2022, Cineworld, which owned 50 percent of the company, filed for Chapter 11 bankruptcy in the United States. However, the bankruptcy had no affiliation with Digital Cinema Media whatsoever, and the company is continuing to operate as normal.

Youtube Channel: ‪@DigitalCinemaMedia‬
Website: www.dcm.co.uk

Note: sorry guys for not make 500 subcribers intro, but that ok, i still make logo history for everyone enjoy, so thank you and have a great happy new year

Original Date Created: December 26, 2023

Credit For All, who founded source the logo!

Let's hit 1000 subscribers! (Before June 2024)

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