The Fight To Preserve Mezcal's Tradition

I spent most of 2023 in Mexico, working, and learning about agave spirits, primarily Mezcal. I’ve enjoyed some of the best agave spirits you can only find in the rural areas of Mexico. I remember traveling through Jalisco and looking at the rows of blue Weber agave that could be viewed for as far as my eyes could see.

It got me thinking, is this the way nature intended this land and this plant to be? What If Mother Nature could speak to me directly what would she say?

As I traveled around Mexico I witnessed wild agaves that scattered country sides slowly disappearing. I’ve witnessed Trees being pulled down as armed personnel block traffic to ensure they gather and collect what was being cut down.

My concern for agave spirits is the preservation of its biodiversity, ensuring we can preserve agaves in the wild for its rich flavors that embody terroir, its genetic diversity and look at new sustainability methods to ensure minimal amount of energy and waste is created. But most importantly, for consumers to understand that Habitat Destruction is happening to ensure we have the finest agave spirits globally. What are the second and third order effects of this?

Sure monoculture is an efficient practice that produces high yields but if Mother Nature could speak to us all she might remind us of the importance of biodiversity within nature. She might offer guidance on how we can restore and preserve the Earth's natural resources and the very ground we walk on. Ultimately, Mother Nature would likely emphasize the interconnectedness of all living things.

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🎥 Welcome to the official YouTube Channel of Drink Destinations 🎥

Hi, I’m Jeff Bradford. My passion for beer, wine, and spirits ignited an urge to investigate the stories behind the labels.

So, in 2018, I sold everything I owned to travel the world.
My objective: to learn the secrets of brewers, winemakers, and distillers.
From Switzerland to Jalisco, I set out to determine why their process yields extraordinary results.

With each stop on the map, I reveal time-honored traditions, cultural influences, and industry practices that help you discover the soul of these incredible products.

As a former member of the US military, I learn by doing.
You’ll see me harvesting grapes in South Africa, pouring beer at Oktoberfest, and chopping agave in Tequila.

➡️ My channel is dedicated to the passionate, hardworking people who make the beverages associated with our favorite celebrations, special events and amazing moments with those we love.

Join me as I find the next fascinating story about your favorite Beer, Wine, and Spirits.
Cheers!

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📧 Contact me anytime: [email protected]

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🎬 🖥 Filming and Editing by Yoel Kamara
Website: [email protected]
YouTube: @yoelkamara

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#mezcal #sustainability #nature