Fashion &... Pierre Cardin

“When I design a dress, I don’t design it around a woman’s body […] I design the dress, and then put a woman inside it.”
Pierre Cardin

Pierre Cardin cemented his reputation for the Avant Garde in the 1960s through his pioneering styles that defined the sci-fi look of the Space Race era.

He was fascinated by new 'space age' materials and added moulded plastic visors to helmet-like hats to make them resemble astronauts' headgear.

He embraced the Space Age, led a “revolution” in menswear and was one of the first designers to explore the concept of unisex fashion.

He founded his namesake couture house in 1950 but only a few years later launched his ready-to-wear collections and pioneered the democratisation of fashion.

The designer created a distinct Cardin look – clean and minimal, geometric and sculptural and through extensive licensing, extended his design concepts from fashion to furniture, industrial design, and beyond.

Right up until the end of his life, the nonagenarian designer went to his office every day and still sketched new designs and ideas.

Pierre Cardin died on 29 December 2020, at the age of 98.

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