The LEGO Group: The Big Business Built Upon Little Bricks

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LEGO is recognized across the world by kids everywhere. Today, we'll take a look at the story of how the Lego Group built a massive business one plastic brick at a time. Lego is a line of plastic construction toys that are manufactured by The Lego Group, a privately held company based in Billund, Denmark. The company's flagship product, Lego, consists of colorful interlocking plastic bricks accompanying an array of gears, figurines called minifigures, and various other parts. Lego pieces can be assembled and connected in many ways, to construct objects; vehicles, buildings, and working robots. The Lego Group began manufacturing the interlocking toy bricks in 1949. Since then a global Lego subculture has developed. Supporting movies, games, competitions, and six Legoland amusement parks have been developed under the brand. As of July 2015, 600 billion Lego parts had been produced.

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📚 If you enjoyed this video about Lego and want to learn more, we highly recommend checking out "Brick by Brick: How LEGO Rewrote the Rules of Innovation and Conquered the Global Toy Industry," by David Robertson and Bill Breen 👉 https://amzn.to/44ASQKs

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