How to manage prices & promotions in B2B/B2C e-commerce | real-time Pricing Engine explained

Managing prices and promotions in B2B and B2C e-commerce can be a real nightmare 😵‍💫 — especially with complex price lists, customer-specific deals, and cart-level promotions. In this episode, we’ll show you how to solve one of the biggest challenges in e-commerce using a single powerful tool: the Price & Promotion Engine.

Watch to learn how you can automate your pricing strategy in real time and never lose control again. 🧠📈

In this episode:
00:37 Why is pricing so complex in B2B?
02:11 What are trading conditions in B2B?
02:44 What are cart-level promotions and how do they work?
03:10 Why do many B2B implementations fail?
03:36 Sample product list in a B2B platform
04:28 Setting special prices for individual customers
04:54 Pros & cons of implementing a new pricing strategy
08:03 What is a Price & Promotion Engine and how does it work?
10:30 How to sync product and customer lists
11:18 What is the base price list in B2B?

🔍 Learn more:
👉 https://macopedia.com/services/b2b-pl...
👉 https://manageprices.com/

💬 FREE CONSULTATION:
Looking for expert advice? Book a free consultation with our team! Macopedia is a leading B2B e-commerce implementation partner in Europe. Discover how we can support your digital transformation:https://macopedia.com/services/b2b-pl...

📌 Don’t forget to subscribe for more episodes of B2B Master Class – your go-to series for sales, e-commerce, and marketing teams. Stay ahead with modern strategies for managing your business data and tools!

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