S2.E10. Exceptional Work in an Era of Mediocrity with Smith & Diction

The long-awaited interview with the founding team of Smith & Diction is here at last!

In this conversation, Mike and Chara Smith discuss their design, copywriting, and branding approach, emphasizing the importance of collaboration and authenticity. They share insights on the role of words in creating effective brands, the benefits of working as a couple, and the value of incorporating outside experiences into the creative process.

They also discuss the challenges of balancing work and personal life and the need for exceptional work in an era of mediocrity. The conversation highlights the importance of strategy, creativity, and the human touch in design and copywriting. We explore the role of copywriting in branding and the power of words to create emotion and stand out in a saturated market. Make work that is simple and effective but don't forget the poetry!

Smith & Diction Process Doc:
https://www.figma.com/proto/fSeQqlIw4...

Social:
Website - https://smith-diction.com
Medium -   / smith  
Instagram -   / smith_diction  
Mikes Twitter/X -   / mikesmith187  
Threads - https://www.threads.net/@mikesmith?hl=en

Chapters:
09:32 The Power of Words in Branding
17:48 Collaboration
30:22 Authenticity in Branding
45:14 The Importance of Mission, Vision, and Brand Tone
52:18 Balancing Consistency and Innovation in Branding
55:56 The Power of Words in Branding
01:10:26 The Future of Branding
01:12:47 Differentiation in Branding
01:15:38 The Value of Niche Products and Pushing Boundaries in Design
01:23:48 Creating a Safe Space for Exploration and Skill Development
01:27:36 The Challenges of Growth in a Family-Run Studio


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