Apple to Revamp Siri as Built-In Chatbot; Hardware Chief Becomes CEO Contender

Apple plans to revamp Siri later this year by turning the digital assistant into the company’s first artificial intelligence chatbot, thrusting the iPhone maker into a generative AI race dominated by OpenAI and Google. The chatbot — code-named Campos — will be embedded deeply into the iPhone, iPad and Mac operating systems and replace the current Siri interface, according to people familiar with the plan. Users will be able to summon the new service the same way they open Siri now, by speaking the “Siri” command or holding down the side button on their iPhone or iPad. Meanwhile, Apple has expanded the job of hardware chief John Ternus to include design work, solidifying his status as a leading contender to eventually succeed Chief Executive Officer Tim Cook. Bloomberg News Managing Editor for Global Consumer Tech Mark Gurman joins Bloomberg Businessweek Daily to discuss. He speaks with Carol Massar and Tim Stenovec.
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