Marketing Management | Overview, Marketing Management, Key Elements, Types & Strategies

Marketing Overview
Marketing Management
• Analysing customer needs
• Developing marketing
• Implementing marketing strategies
• Monitoring and adjusting
Key Concepts of Marketing
1. Understanding Customer Needs, Wants, and Demands
2. Creating Value and Customer Satisfaction
3. The Exchange Process
4. The Marketing Mix (4Ps)
Product, Price, Place & Promotion
5. Market Research
6. Segmentation, Targeting, and Positioning
7. Branding
8. Digital Marketing
Types of Marketing
• Business-to-Business Marketing
• Business-to-Consumer Marketing
• Digital Marketing
• Content Marketing
• Influencer Marketing
Measuring marketing effectiveness (KPIs)
• Sales Growth
• Customer Acquisition Cost
• Customer Lifetime Value
• Brand Awareness
Role of Marketing in Business Growth
• Attracting new customers
• Retaining existing customers
• Increasing sales
• Building a strong brand

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Marketing Management PDF Notes: https://www.mediafire.com/file/xj151y...

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00:00 Marketing Overview
00:23 Marketing Management
00:59 Key Concepts of Marketing
09:49 Types of Marketing
10:30 Measuring marketing effectiveness (KPIs)
11:19 Role of Marketing in Business Growth

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