5 Important Steps To Take Before Creating a Trending Content Strategy

Trends and Strategy for Social Media Success in 2025


Dorien Morin-van Dam hosts Miruna from Social Insider to discuss the intersection of data-driven strategies and trending social media content. They cover how to balance fleeting trends with long-term strategy, effective use of content pillars, and the importance of understanding nuances in platform performance metrics. Miruna shares insights on the platforms she uses, the value of relatable content, and some of her favorite yet challenging trends. The conversation extends to practical execution tips, including optimizing posting times and engaging storytelling techniques, originating from Miruna's early broadcasting experience.


00:00 Introduction to Strategy Talks


01:18 Meet Miruna from Social Insider


02:39 Miruna's Content Consumption Habits


05:18 Creating Relatable Content


08:20 The Importance of Metrics


09:33 Trend Jumping vs. Trend Setting


13:31 Data-Driven Insights


23:06 Engagement and Posting Strategies


28:54 Final Thoughts and Farewell


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Miruna is the social media manager at Socialinsider.io (https://Socialinsider.io) , where she gets to mix her love for trending content with her curiosity for data. She's been into storytelling since she was a kid, and even had her own radio show back then. Now, she uses that same energy to help brands show up online in ways that actually stick.


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Strategic Thinkers. 


Expert Insights. 


Strategy Talks.


Join Dorien Morin-van Dam every Tuesday at 8 AM ET on LinkedIn, Facebook, and YouTube for 'Strategy Talks,' where she dives into the latest insights on business, AI and marketing strategies!


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Resources:


Dorien on LinkedIn (  / moreinmedia  )


A Glitch in the Metrics Newsletter (https://www.socialinsider.io/newslett...) by Socialinsider


Connect with Miruna on LinkedIn (  / miruna-vocheci  )


Strategy Talks | Season 1 YouTube Playlist: https://bit.ly/3veW5re


Strategy Talks | Season 2 YouTube Playlist: https://bit.ly/3YbXet0


Strategy Talks | Season 3 YouTube Playlist: https://bit.ly/3O5JlK8


Strategy Talks | Season 4 Youtube Playlist:  https://bit.ly/3WVPUUg