The cost of social media advertising

Advertising on social media can be expensive, especially if you are new, but when done correctly, you will see significant returns on your ad spend. To give you an idea of how much to spend on social media for an event, I tend to allocate £2 for every ticket available into the wider marketing budget and then £1 of that specifically for digital marketing, which includes social media and Google advertising. This works effectively when the ticket price is between £20-£40. When the ticket price is smaller, you may want to allocate 50p-75p per ticket available, and when the ticket price is larger, a good approximation would be around 5% of the ticket price.


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This video is part of my Digital Marketing for Events course on Udemy. The course teaches you how to attract more attendees, generate more ticket sales and establish a loyal fanbase through a multitude of digital marketing techniques.

Cut through the noise and get your event in front of the right audience across multiple marketing channels and learn how to marketing any size of event, whether it's a 100 capacity educational talk, a 2,000 capacity conference or a 15,000 capacity music festival.

Full Udemy Course Link - https://www.udemy.com/course/digital-...

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