Morning Brew’s Co-founders Share Secrets Behind $75 Million Success

Episode 14: To kick off the new year, host Alex Lieberman (@businessbarista) is bringing you a very special episode of The Crazy Ones featuring Morning Brew Co-Founder and CEO Austin Rief (@Austin_Rief) and special guest Sahil Bloom (@SahilBloom). In this conversation moderated by Sahil, Co-Founders, Austin and Alex, recount the early days of building Morning Brew, the scrappy ways they grew their subscriber base, and the biggest mistakes and lessons learned along the way.

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Morning Brew’s Co-founders Share Secrets Behind $75 Million Success

(00:51) - Intro
(02:25) - How Austin and Alex handled the doubters early on in creating Morning Brew
(07:18) - What Austin and Alex imagined their careers would be prior to starting Morning Brew
(11:03) - How Austin and Alex met
(16:39) - How Austin got involved with Alex’s newsletter
(19:48) - How the original newsletter looked in its first iteration
(21:06) - What allowed for Morning Brew to be successful in the early days
(27:46) - The scrappiest tactics Alex and Austin used to grow the newsletter readership early on
(33:40) - The marketing strategy that continues to shape how Alex and Austin approach the business today
(36:40) - How Alex and Austin scaled voice as Morning Brew grew
(40:20) - What sealed the deal for Alex and Austin to hire the current managing editor
(43:44) - The biggest mistakes that Austin and Alex made along the way
(47:47) - What led to Alex deciding to step down as CEO and Austin becoming CEO
(52:19) - Alex and Austin answer whether success and wealth has made them happier