Honda Powersports PPC 101: Paid Search Strategies for Honda Powersports Dealers

In this episode of The POMCAST, Mike Shaug, CEO of Premier Online Marketing, outlines effective paid search strategies for Honda Powersports dealers. Premier Online Marketing was recently named a preferred vendor for Honda Powersports, and Mike brings a wealth of practical knowledge to help dealers optimize their digital advertising efforts.
With Honda’s extensive product lineup—from youth ATVs to flagship models like the Gold Wing—paid search campaigns need to be precise, segmented, and highly strategic. This episode covers the specific tactics that drive better results and reduce wasted ad spend for dealers marketing in such a competitive space.

Key topics include:
Campaign segmentation by product type (on-road vs. off-road)
High-performing keyword categories and brand term strategy
The role of negative keywords in filtering out irrelevant traffic
How to use CRM and pump-in/pump-out data for smarter geo-targeting
Recommendations for ad scheduling to improve lead quality
Adjusting bids based on age, income, and product interest demographics
Best practices for remarketing based on shopper behavior and inventory focus
Leveraging YouTube and custom intent audiences for broader visibility

Whether you’re a Honda Powersports dealer or managing PPC for a brand with a diverse product mix, this episode offers practical, no-nonsense guidance to improve campaign performance.

Premier Online Marketing helps businesses grow through smart SEO, content, and search strategies. Learn more at www.premieronlinemarketing.com

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