“Transport for Humans“ By Rory Sutherland & Pete Dyson -Full Audiobook- Chp 1-14.

Transport for Humans: Are We Nearly There Yet? argues that transportation systems should prioritize human psychology and perceptions over purely engineering efficiency. The book, by Pete Dyson and Rory Sutherland, uses behavioral science to show that improvements to daily commutes and travel experiences don't require expensive new infrastructure but can come from adapting transport to human wants like comfort, habit, status, and predictability. It emphasizes that successful transport is about making travel feel better for people, not just making it faster or more efficient.
Key arguments:
Human-centric design: The core idea is to design transport systems with the passenger experience in mind, not just speed and efficiency.
Beyond engineering: Traditional transport planning focuses on engineering metrics like speed, but these often overlook the psychological factors that make a trip feel good or bad.
Behavioral science insights: By understanding how people think, feel, and behave, we can implement small, human-centered changes that significantly improve travel.
Examples of human-centric improvements:
Predictability: Making journey times feel more reliable, even if the overall time isn't reduced, can improve passenger satisfaction.
Comfort and choice: Providing variety in travel options and making the experience more comfortable can be more appealing than just speed.
Trust: Building trust in the system, through clear directions or consistent service, enhances the overall experience.
The need for change: The book suggests that, with growing concerns like climate change and changing work-life priorities, now is the time to rethink transport design to better meet human needs.