I Started A Popsicle Brand In College — This Year It Will Bring In $60 Million

As a senior at UT-Austin, Daniel Goetz set out to start a socially responsible business. Inspired by frozen paletas he ate on a trip to Mexico City, he used $3,500 in savings to make low-sugar ice pops, buy a pushcart, and print signage. After years of distributing them himself across Texas, his company GoodPop is now nationally distributed and projects $60 million in gross sales for 2025.

Produced and Edited By: Raffi Paul
Senior Managing Producer: Eric M. Clark
Camera: Camila Ortega
Animator: Christina Locopo
Reporter: Tom Huddleston, Jr.
Additional Footage: GoodPop, Getty Images

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I Started A Popsicle Brand In College – This Year It Will Bring In $60 Million