1964-76 Hasbro GI Joe Toy Commercial Compilation.

YO JOE! Although I was a young kid born in the 70s I did not have any of the early 12" Joes or Action Team. I was obsessed with Star Wars! Were you a JOE kid growing up?

G.I. Joe is a line of military action figures originally produced by the Hassenfeld Brothers (now known as Hasbro) in 1964. The first collection represented soldiers from four branches of the U.S. military: Army, Navy, Air Force, and Marines. The term "G.I." stands for "Government Issue," a term that came to represent U.S. soldiers in popular culture.

Over the years, G.I. Joe has undergone numerous changes and revisions, evolving into the brand we know today. In the 1980s, G.I. Joe transformed from focusing on individual military figures to featuring a special missions force known as G.I. Joe: A Real American Hero. This shift allowed for the introduction of a diverse team of characters, including heroes like Duke, Snake Eyes, and Scarlett, as well as villains like Cobra Commander.

This expansion of the G.I. Joe universe, which included animated series, comic books, and toys, helped solidify the brand as a pop culture phenomenon. The name G.I. Joe came to symbolize a broader idea of American patriotism and heroism, resonating with fans young and old.

Though G.I. Joe has changed significantly over the years, its legacy continues to influence action figure culture, making it one of the most iconic toy lines in history.

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