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How Venlo Built it's new City Brand (Embrosa Talks)
Автор: Embrosa
Загружено: 2025-12-19
Просмотров: 9
Описание:
In this Embrosa Talk, Marcel Tabbers (Director at Venlo Partners) shares how the city of Venlo redefined its story — and how a whole ecosystem of organisations helped shape, own, and activate the new city brand.
You’ll learn:
The key difference between city marketing and branding
How Marcel’s team worked with local stakeholders (not just for them)
What it takes to build real ownership and not just roll out a logo
How Venlo's new identity is already visible — and felt — across the city
📍 This is a story about co-creation, long-term vision, and the power of a shared message.
#CityBranding #Venlo #PlaceMarketing #EmbrosaTalks #BrandOwnership
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