The science of visualization (world championship athlete and marketer reveals) - Katelyn Good

How do you rewire your brain for success?

Katelyn Good, a world championship ice skater turned world-class marketer shares the visualization tools she took from elite performance on the ice into rebuilding her identity and succeeding as a bold marketer and elite mental performance coach.

Learn how to silence negative self-talk, push beyond your fear zone, and activate your alter ego to unlock your full potential and reach elite performance.

Show notes:
00:00 – Intro
01:20 – Kate’s origin story: 'keep skating or walk when you're 30'
03:38 – Rebuilding identity: alter-ego & the power of visualization
10:27 – Neutral self-talk & mental reps
17:51 – Overcoming negative self-talk
21:00 – The buffalo mindset: confronting the fear zone
24:59 – Transition from athlete to marketer
27:28 – Behind the Lightspeed IPO success story
30:00 – Playbook for GTM product launch strategy
41:11 – Hiring & leading high-performing marketing teams - 'OBSESSION'
42:44 – Visualization for marketers: how to use it to win
51:10 – Mental reps & creating an ad campaign in your mind
56:14 – Bold B2B marketing, viral campaigns & shaking up legacy industries
1:03:57 – Building iconic brands: experiments, risk & long-term play
1:08:30 – One simple visualization exercise to start today
1:10:11 – Advice to her younger self & the real meaning of happiness
1:11:13 – Final reflections / outro

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Produced by - https://midnightmarketing.com/