Inside UFC’s AI transformation: Speed, power and fighter intent

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In this AI in Action episode, David Levy talks with Alon Cohen about how the UFC has turned its deep history of data into clear, meaningful insights. Alon shares how the team has moved from basic number tracking to smart systems powered by machine learning, computer vision and NLP. Thanks to better data management and processing, the team can measure speed, power and even fighter intent with far more accuracy.

He explains why combat sports are challenging in terms of AI and data analysis, and how IBM watsonx® helps deliver real-time insights to fans and commentators. The episode also covers why building good AI takes patience, steady improvement and the careful judgment of people who truly understand the sport.

0:00 - Intro
04:11 - Understanding MMA athletes and the culture
07:17 - Identifying the opportunity for statistical analysis in UFC
09:28 - The challenges of AI with real-time fight data
16:24 - How the UFC uses IBM watsonx® to power UFC Insights
21:34 - What data reaches UFC commentators
25:14 - How IBM and UFC built and trained the models
31:08 -How UFC measures the success of AI-driven fan experiences
34:02 - Advice for businesses advancing with AI

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The opinions expressed in this podcast are solely those of the participants and do not necessarily reflect the views of IBM or any other organization or entity.

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