J-Beauty vs K-Beauty: a professional reveals the REAL differences between Japanese and Korean beauty

J-Beauty vs K-Beauty: What's the Difference?

Have you ever wondered what's the real difference between J-Beauty and K-Beauty? When you start exploring the world of Asian skincare, sometimes you might come across some articles that depict J-Beauty as a more reliable and grown-up alternative to K-Beauty, but as someone who's been producing beauty campaigns for both the Korean and Japanese markets, I don't really agree with this narrative.

This is not because Korean beauty products are necessarily better than Japanese products (or viceversa), but because the arguments used to support this narrative are based on a deceitful comparative marketing strategy with no basis in reality.

To debunk this narrative, I'll go over the most common myths about J-Beauty and K-Beauty and I'll also explain why Japanese skincare is always compared to Korean skincare in Western media.

The video is available with English, Italian and Korean subtitles:

🇬🇧 J-Beauty vs K-Beauty: a professional reveals the REAL differences between Japanese and Korean beauty
🇮🇹 [SUB ITA] J-Beauty VS K-Beauty un'esperta rivela le differenze tra skincare coreana e giapponese.
🇰🇷 [한글자막] J-뷰티 vs K-뷰티 일본과 한국 뷰티 사이의 차이와 진실을 폭로합니다!

#koreanbeauty #japanesebeauty #asianbeauty

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▌ TIMESTAMPS

0:00 - The J-Beauty Vs. K-Beauty debate
1:28 - Why Japanese Beauty is always compared to Korean Beauty
4:30 - Myth 1: J-Beauty uses "better" ingredients than K-Beauty
6:07 - Korean Cosmetic Regulations and Functional cosmetics
7:21 - Myth 2: J-Beauty products are elegant, K-Beauty products are gimmicky
9:01 - Myth 3: J-Beauty is more reliable because it's older than K-Beauty


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▌ DISCLAIMER

I translated all facts and contents in this video from original Korean sources, so I kindly ask you to credit my work if you’re planning to use any of the information included in the video.

▌ MUSIC:

아티스트 : Midorii(미도리)
앨범 : 名城線(메이조센) #1
곡명 : 市役所(shiyakusho) M07
Link :    • Видео