What's ACTUALLY WORKING with Brand Partnerships in 2025

Most of your favorite creators are able to go full-time because of brand partnerships. If you’re a creator or business owner looking to monetize your influence on social media, you need to tune in for this expert roundtable. We share what most people gatekeep. Learn how creators are ACTUALLY getting paid in 2025.

❤️STAY CONNECTED with our panel by following them on LinkedIn and checking out the links to their resources below:
▪️Justin's Book | Sponsor Magnet: How to Attract, Price, and Execute Your Dream Brand Partnerships https://sponsormagnet.com/
▪️Lex's Newsletter | Revenue Rulebreaker - http://revenuerulebreaker.com/
▪️Chris's Notion Sponsorship CRM that made him $160k: https://backlog.design/sponsorship
▪️LaShonda's Monetization Workshop Replays | https://www.bootstrapbizadvice.com/ch...

MEET THE PANEL
Justin Moore is a Sponsorship Coach, author, and the founder of @CreatorWizard, a school & community that teaches you how to find & negotiate your dream brand partnerships so that you stop leaving thousands on the table. His latest book, "Sponsor Magnet," offers a succinct distillation of his ideas and frameworks for securing successful brand collaborations.

Along with his wife April, he has been a full-time creator since 2014 and has personally made over $5M working with brands. He also ran an influencer marketing agency for 7 years that helped other creators earn millions more.

Justin brings a very unique perspective because not only has he been a creator in the trenches doing sponsorships for years but by running an agency, he has insider knowledge behind how big brands choose which influencers to partner with and why they pass on others.

Justin's mission is to enable creators big and small to land 1 million paid brand partnerships by 2032.

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Lex Roman is an internationally recognized expert and advisor on monetization, particularly focused on how to build trust and find buyers within a small audience. They have developed their own framework for growth and they’ve translated it across industries from tech to online business to media. Lex has worked with companies like Gusto, Prosper, Toyota, Nissan, Macy’s, Amplitude, and The Black Tux leading growth projects and teaching these growth principles.

Lex’s work in the newsletter and media monetization space has been highlighted by KCRW, the LA Times, CalMatters, LAist, the Nieman Lab at Harvard, the Online News Association and the Lenfest Institute.

In their presentations, Lex weaves together their lessons from a decade of scaling tech companies and five years running an independent online business to present a fresh path forward for creatives and journalists seeking a new business model that values their expertise.

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Chris Nguyen is a Product Designer turned Creator turned Founder. He currently has a community of 65k on LinkedIn alone and runs UX Playbook and Backlog.design where he helps designers level up in their careers from 0 experience to starting their own business.