The Shocking Fall of India’s No.1 Music Platform📉 Gaana App | Live Hindi

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🎵 Gaana App – Rise and Fall Story 🎵

Once upon a time, Gaana app was the No.1 music streaming platform in India. From Bollywood songs to regional tracks, millions of users trusted Gaana as their daily music companion. In 2019, Gaana had more than 150 million monthly active users and by 2021 its valuation crossed $580 million (₹5000 crore). It dominated the Indian music industry, competing strongly with JioSaavn, Wynk, Amazon Music, and even Spotify India.

But within just a few years, this music giant collapsed. In 2023, Gaana was sold for only ₹25 lakh — a shocking downfall for an app that once ruled the market.

👉 In this video, we cover the complete rise and fall story of Gaana app:

How Gaana became India’s biggest music app

Its competition with Spotify, JioSaavn, Wynk Music, and Apple Music

The mistakes in business strategy, revenue model, and subscription plans

Why Gaana failed to survive in India’s fast-changing music streaming industry

The acquisition, Gaana to Mirchi Plus rebranding, and what’s next for the company

This is not just a Gaana case study, but also a lesson on how market competition, funding, user habits, and poor strategies can turn a billion-dollar startup into dust.

🔥 If you are interested in startup stories, company case studies, brand failures, and business documentaries, this video is a must-watch.

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