The Debrief | Heliux

Note: Since recording, we’ve decided to sunset Odi as its own brand. Odi’s early-stage offering now lives as a dedicated process under the Focus Lab name.

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Another Odi episode of the Debrief is here! Odi is a B2B brand agency built from the team at Focus Lab specifically to serve early-stage startups. Today's guest, co-founder and CEO of Heliux Alex Craig, discusses why he felt brand was important in the pre-seed stage, his understandable fears, and his advice for other early stage founders considering their brand needs.

0:00 - Intro
3:10 - How did you know it was time to invest in brand?
7:40 - What were you looking for in an agency partner?
10:25 - What was the most challenging part of the rebrand for you?
16:15 - What was the most rewarding part of the brand project?
23:09 - What has your new brand allowed you to do that you couldn't before?
25:42 - What advice do you have for a fellow founder considering investing in brand?

Check out the full case study: https://odibrand.agency/work/heliux

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Odi is a B2B brand agency serving the unique demands of early-stage startups. Created by the global brand experts at Focus Lab.
►https://odibrand.agency


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