How to write emails that feel like you

When your newsletter sounds like you, it sells like crazy. In this convo, I chat with copy legend Laura Belgray (Talking Shrimp) on writing emails people want to open—short stories over “value bombs,” subject lines that hook, PS’s that convert, and a sane send cadence that still moves product. Zero swipe copy, zero AI slop—just voice, POV, and repeatable moves you can steal today. Plus: how Inbox Hero teaches you to edit like a pro and turn “I’ve got nothing” into “hit send.”

0:00 - our longstanding relationship
10:36 - how to get people to open your email
20:06 - the one thing Laura changed to drive more sales
23:56 - what Laura gave me permission to do
26:20 - what to do if you don't feel like writing
30:38 - why it doesn't bother her if people don't finish her courses
32:00 - the design problem behind Inbox Hero
35:26 - what made one reader super mad at Michelle
35:64 - why we hate swipe copy
38:27 - how to clap back at the haters

Emails that Sell Free Training: http://courses.talkingshrimp.com/a/21...
Inbox Hero: http://courses.talkingshrimp.com/a/21...