Lexy Romano on Phoenix Finds, Fearless Hosting and Building a Local Media Brand

She is an Emmy nominated host, singer and producer who has spent seven years connecting audiences to the people, places and stories that make Arizona shine. Today, Lexy Romano joins Melissa DiGianfilippo to talk about the rise of Phoenix Finds Media, how she built a local storytelling platform from scratch, and why fearless hosting starts with simply getting started.

Lexy shares her path from New York performer to Phoenix media creator, the hot air balloon moment she’ll never forget, the cringe interview slip that made her better on camera, and her signature tip for helping nervous guests shine.

🎙 Off Deadline goes beyond the byline to reveal the real lives of reporters, hosts and media insiders across Arizona.

Chapters:

0:00 Welcome and introduction
0:20 From NYC performer to Arizona host
1:00 Singing, storytelling and the path to TV
2:00 The moment Phoenix Finds Media was born
3:10 How she helps nervous guests shine
4:30 The “best friend or husband” hosting trick
6:00 Staying calm in front of the camera
7:20 Her “I can’t believe this is my job” hot air balloon moment
8:40 How Phoenix Finds impacts small businesses
10:00 The dog rescue story that stayed with her
11:20 Why video storytelling matters
12:40 Finding unique stories on Instagram
14:00 Restaurant features and real life reactions
15:15 How she chooses businesses to spotlight
16:10 Using Instagram as a discovery tool
17:00 Her most cringe on camera moment
18:10 Lessons learned in confidence and connection
19:20 Why small talk is her superpower
20:40 Her background as a NYC waitress
22:00 Motherhood, business and balance
23:20 Rapid fire
27:00 How she built Phoenix Finds by “just starting”
28:00 Where to find Lexy and Phoenix Finds Media

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