30 - Dot-Com Delusions to Digital Dominance - The Enduring Legacy of Early E-commerce

🌐 From Dot-Com Dreams to Digital Reality: The Birth of E-Commerce 💻📦

Remember the wild buzz of the late 1990s—the dot-com boom where investors believed the rules of economics no longer applied? 🚀 Today on The Deep Dive, we revisit that chaotic, fascinating era to uncover how the seeds of modern e-commerce were planted, which ideas survived the crash, and why you shop the way you do today.

Here’s what we’ll explore:

💥 The Dot-Com Frenzy

Startups raising staggering sums with bold promises of a “new economy.”

The rise (and collapse) of businesses chasing eyeballs without sustainable models.

The brutal lesson: even revolutionary tech can’t escape basic business principles.

🛒 B2C E-Commerce (Business to Consumer)

Pure eTailing: How companies like Amazon built a future on online-only retail.

Click-and-Mortar: How traditional players like Tesco blended online convenience with physical stores for resilience.

🏭 B2B E-Commerce (Business to Business)

The rise of public exchanges (reverse auctions, radical transparency, fierce competition).

The power of private exchanges (controlled environments balancing efficiency with strategic secrecy).

How these models became the backbone of today’s global supply chains.

✨ The Legacy
What started as wild optimism—“build it and money will flow”—evolved into the sophisticated digital marketplaces we now take for granted. Every click to “add to cart” carries the DNA of those early, messy experiments.

👉 Watch now to see how the failures taught as much as the successes, and how both shaped the e-commerce world that touches nearly every purchase you make today.

#Ecommerce #DotComBoom #BusinessHistory #DigitalEconomy #DeepDive