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Freemium: The First Business Model of the 21st Century
Автор: BNETvideo
Загружено: 2009-07-22
Просмотров: 24274
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At the Revenue Bootcamp Conference in Mountain View, Calif., Chris Anderson, author of "Free: The Future of a Radical Price," discusses how different companies use the free-to-premium, or freemium model, to not only make money, but often keep customers at a higher rate than fully-paid services. There are many economies--ones of status, time, information and more--and the trick is to get people to trade their money for one of them.
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