Why Sega's Game Gear Didn’t Succeed Like Nintendo's Game Boy

Sega’s Game Gear had promise compared to Nintendo’s Game Boy: Top-quality graphics, colorful screens, and slick marketing.

Yet…The Game Boy sold more than 118 million units. The Game Gear barely moved more than ten million. This begs the question: Why? What happened? Was it the non-existent battery power? The power game library? The lack of third-party support? Sega’s strategic blunders?

In a word: Yes.

Here’s the story on why Sega’s Game Gear never achieved the same levels of success as Nintendo’s Game Boy, despite its potential.
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