PANEL: Broadcasters, AI, and the Future of Audience Engagement with XR
Автор: UnitedXR Europe
Загружено: 2026-01-13
Просмотров: 24
From LED-based virtual production to real-time game-engine workflows and new social platforms, Europe’s public broadcasters are rethinking what “immersion” means—and where audiences actually engage. This panel brings together innovators from the BBC, RAI, VRT, and the EBU to share how they’re integrating XR technologies into everyday production and exploring new use cases that move from experimental to broadcast-ready.
We’ll examine how generative and agentic AI are reshaping creative workflows, how to bridge R&D and production teams, and what kinds of experiences truly resonate with audiences—from escape rooms to Roblox. The conversation asks a critical question: how can broadcasters embrace an immersive future while keeping storytelling, sustainability, and audiences at the core?
Speakers:
Nicky GOLDBERG - Nicky Goldberg Media
Gregg YOUNG - VRT
Paola SUNNA - European Broadcasting Union (EBU)
Roberto IACOVIELLO - Rai - Radiotelevisione Italiana
Tim DEUSSEN - Studio Deussen (Berlin) — AI × XR
Eleni SHARP - BBC
This session was recorded at UnitedXR Europe 2025 - the world's largest XR event in Europe. To learn more visit: https://unitedxr.eu/
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