How Zero-Party Data and AI Are Transforming Ecommerce Pop-Ups

Shaan Arora is the Co-founder and CEO of Alia, an e-commerce pop-up alternative for Shopify brands. He founded the company to help brands convey their stories and value to online shoppers. In 2023, Shaan was recognized on BostInno's 25 Under 25 list.

Here’s a glimpse of what you’ll learn:

• [0:00] Intro
• [0:41] Shaan Arora explains how building a Shopify store for his mother’s brand inspired him to launch Alia
• [2:07] What is zero-party data, and how does it differ from first-party data?
• [4:16] Examples of zero-party data that brands can gather from customers
• [7:47] How zero-party data drives conversions
• [09:27] Shaan’s recommendations for optimizing pop-up design, timing, and copy
• [13:19] How AI and automation are shaping the future of personalized pop-up experiences

In this episode…

Pop-ups are everywhere in e-commerce, but they often feel intrusive, ineffective, or poorly optimized for customer engagement. It can be challenging to capture useful customer data while maintaining a seamless user experience. How can businesses design pop-ups that collect valuable insights and drive higher opt-ins and conversions?

With a specialty in customer engagement strategies and zero-party data collection, young entrepreneur Shaan Arora advises using micro-commitment techniques, such as starting pop-ups with a simple poll question to increase participation. Brands can leverage three key strategies to design effective pop-ups, including implementing a five-second delay before displaying the pop-up, using a full-screen format to boost visibility, and offering a mystery discount to incentivize sign-ups. By combining these tactics with zero-party data collection like A/B testing and customer segmentation, you can enhance personalization and conversion rates.

In the latest episode of Chief Advertiser, Samir Balwani interviews Shaan Arora, Co-founder and CEO of Alia, about building high-performing e-commerce pop-ups. Shaan explains how to improve email flows, increase opt-in rates, and leverage data insights to guide product strategy.

Resources mentioned in this episode:
Shaan Arora: LinkedIn -   / shaan-arora   | X - https://x.com/iamshaanarora?lang=en
Alia - https://www.alialearn.com