The Mistake That Cost Billions: The Sport Brand That Said ‘No’ to Michael Jordan.
Автор: Untold Sport Stories
Загружено: 2025-11-30
Просмотров: 42
The Mistake That Cost Billions: The Sport Brand That Said ‘No’ to Michael Jordan.
Michael Jordan, Nike, Adidas, Air Jordan — this is the real story behind the billion-dollar mistake that changed sports forever.
In 1984, one decision in the world of sports business changed everything. Michael Jordan—young, explosive, and still a rookie—became the center of a battle between Nike, Adidas, Converse, and other global sport brands. What happened behind closed doors shaped not only the future of basketball, but the future of marketing, athlete endorsements, and the rise of the most iconic shoe line in history: Air Jordan.
🕒 Chapters
00:00 Hook – The Decision
00:27 Act 1 – The World Before
02:11 Act 2 – The Moment of the Brands
04:02 Act 3 – The Opportunity
06:15 Act 4 – The Tension
08:09 Act 5 – The Countdown
10:41 Act 6 – The Presentation
13:25 Act 7 – The Contract
16:22 Act 8 – The Impact
19:45 Act 9 – Curiosities That Defined an Era
21:34 Final CTA – USS.Network
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