CSR: What is Corporate Social Responsibility? Definition Examples Benefits

How to figure out who is serious about it and who is faking it? In this video I explain what we mean by corporate social responsibility, the benefits and I use three examples IKEA, Starbucks and Patagonia.

0:00 Intro
0:48 Why CSR matters
1:54 Definition of CSR
2:51 7 benefits of CSR
4:12 Example #1 Starbucks
5:23 Example #2 Patagonia
6:16 Conclusion: Who's real? Who's fake?
8:40 Outro

Erratum: the millennials figure @1:40 is actually from figure 2 in this "Deloitte 2011 impact survey": https://www2.deloitte.com/content/dam...

Other videos mentioned in this one:
Circular economy:    • Circular Economy: definition & exampl...  
Sustainability analysis of an iPhone:    • 4 reasons why our Environment can't t...  
The global coffee crisis is coming:    • The global coffee crisis is coming  
Why Billionaires Won't Save Us:    • Why Billionaires Won't Save Us  
Sustainability tools and frameworks playlist:    • 🌎 Learn about sustainability at home:...  

Music: Alexandre Magnin

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I create engaging sustainability videos to learn & teach. More sustainability videos on www.sustainabilityillustrated.com &    / learnsustainability  

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Videos are created by Alexandre Magnin using years of experience drawing and working as a sustainability consultant with businesses and communities: http://www.amcreative.org

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Resources & credits:
Bob Willard’s business case for sustainability: https://sustainabilityadvantage.com/b...
Starbucks sustainability reports: https://www.starbucks.com/responsibility
Patagonia’s footprint: https://www.patagonia.com/our-footprint/
B-Corp: https://bcorporation.net
Ray Anderson in The business case for sustainability:    • The Business Case for Sustainability ...  
The Deloitte Global Millennial Survey 2020 https://www2.deloitte.com/global/en/p...
Aspirational Consumers Are Rising. Are Brands Ready to Meet Them? https://globescan.com/aspirational-co...