8 Types Of Branding For Your Brand Strategy (+ Examples)

Learn 8 different types of branding and brand strategy with examples from global brands.

#typesofbranding #branding #brandstrategy

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By the end of this video, you’ll have 8 different types of branding used by professional brand strategists to provide clarity and structure to the brands they build.

First, you’ll learn how branding is understood in different circles to mean both a logo and a method to provide clarity and structure to businesses and their offerings.

Next, we’ll touch on the 8 different types of branding you can leverage in your brand strategy workshops and how strategies can be used concurrently depending on the brand and situational needs.

Then, we’ll dive into each type of branding and uncover how different brands leverage these strategies with examples.

0:00 8 Types Of Branding For Your Brand Strategy (+ Examples)
1:04 Types Of Brand Strategy
1:37 The Crossover In Branding Types
2:02 #1 Personal Branding
2:47 #2 Corporate Branding
3:32 #3 Product Branding
4:28 #4 Service Branding
5:34 #5 Co-Branding
6:11 #6 Umbrella Branding
7:02 #7 Purposeful Branding
8:06 #8 Employer Branding
9:03 Multi-Strategy Examples




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