Demetri Walters, MW: Romanian Wine Needs Cooperation, Storytelling, and Tastings 🍷

We invite you to a special meeting with Demetri Walters, Master of Wine, in conversation with Marinela Ardelean! 🇷🇴

Highlights from the discussion:
Romanian producers must act together – collaboration is key to building impact.
International grape varieties won’t build a national brand – local ones will, and Romania has the Fetească family, Negru de Drăgășani, Tămâioasa, and more.
Entering the UK market is a waiting game – but you have to be present and persistent.
Take part in wine trade fairs, create your own events, and offer as many tastings as possible to as many people as possible!
Producers must unite under a common organization to ensure proper representation.
Wine bars are the key to success – those that list Romanian varieties will win over wine lovers.
Currently gaining traction are: orange wine, lower-alcohol wines, and wines that tell a story or reflect history.
It’s time to ditch heavy bottles – packaging must reflect the quality and authenticity of the wine.
In Scandinavia, alternative packaging is preferred.
Vivid, storytelling labels are gaining popularity, though classic designs still have their audience.

#winesofromania #romanianwines
#DemetriWalters #MarinelaArdelean