Baudrillard and McLuhan on the Simulacrum

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We live today under the spell of cybernetics. If we are to be masters of our machines, we must first understand the meaning of mechanics, cybernetics, and the philosophy of computers. ‘Spiritual Cybernetics’ is, I propose, the spiritual animation of computers and information systems, in which the ‘spirit’ of computers is the free ‘steering’ of human and more-than-human users, and such use is free insofar as it knows how to use its tools for its own ends.