Eau de Guerlain | This is Guerlain | Memory Flo

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We all fall prey to nostalgia at some point, try as we might to resist it. Nostalgia is everywhere, from food to tech to even art, and especially fragrances, where the ties to our emotions are so hardwired. Nostalgia consumption is real and it even contributes to that oh, so precious brand loyalty. Eau de Guerlain is anemoia, sure, that inexplicable nostalgia for an idealized past one hasn't lived through, but it's also more than that. The chic, the unattainable, the sheer elegance and class, all encompassed in Jean Paul Guerlain's Eau from 1974.


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Disclaimer
Images that do not belong to me are used educationally under fair use.
Products I review are bought using my own money. When such products have a different origin, I will specify thusly.
I am not affiliated with any of the brands mentioned unless I specify otherwise.


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