Employeepreneurship: Attracting Top Sales Talent & Scaling Revenue (Leena Parmar & AIIM Search)

Why you need to watch this:

Recruitment is no longer a luxury - it’s a necessity for business growth. In this essential discussion, Citrus Connect Founder Leena Parmar shares the strategy that built her successful direct sales recruitment agency, even starting during a financial crisis.

Discover:
The power of a data-driven approach to recruitment and understanding client needs.
Why Soft Skills are increasingly important in the sales industry.
The revolutionary concept of 'Employeepreneurship'—encouraging employees to think like entrepreneurs to scale revenue without increasing headcount.

This episode is an essential discussion originally recorded on the AIIM Growth Partners podcast with host David Loader, Founder & Growth Partner at AIIM Search.


CHAPTERS (Time Stamps):
00:00 Introduction to Leena Parmar and Citrus Connect
04:19 Identifying Market Gaps and Early Challenges
12:43 Building a Data-Driven Recruitment Strategy
19:11 Navigating the Current Job Market and Skill Shortages
25:20 The Importance of Soft Skills in Recruitment
31:58 The Concept of Employeepreneurship
39:56 Advice for Aspiring Entrepreneurs and Business Owners


ACTIONABLE TAKEAWAYS:
"Data doesn't lie." Building your strategy around data is crucial for business success.
Recruitment is about being proactive, not waiting for the perfect fit.
Come from a heart of service—it's vital for business success.


👇 Drive Your Growth & Connect with Citrus Connect

✨Connect with us✨
📍Citrus Connect's Website - https://www.citrus-connect.co.uk/
📍Find A Job - https://www.citrus-connect.co.uk/find...
📍Recruit A Sales Team - https://www.citrus-connect.co.uk/recr...
📍Why Citrus - https://www.citrus-connect.co.uk/why-...

✨ Citrus on social media✨
📍Citrus LinkedIn -   / citrus-connect  
📍Citrus Instagram -   / citrusconnectrecruitment  
📍Citrus Facebook -   / citrusconnectuk  
📍Citrus Twitter -   / citrusconnect1  

✨Connect with our Founder, Leena Parmar, on social media✨
📍Leena's Instagram -   / 1leena.parmar  
📍Leena's LinkedIn -   / leenaparmar  
📍Leena's Twitter -   / leenaparmar  

Connect with AIIM Search (The Host):
YouTube Channel:    / @aiimgrowthpartners  
LinkedIn:   / davidloaderaiimsearch  
Website: https://aiimsearch.com/can-we-help-you

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