I Spend $100,000,000 To Grow Companies. Here’s How. (Growth Marketing Explained)
Автор: Career Playbook
Загружено: 2026-01-14
Просмотров: 63
Most people think marketing is billboards, ads, and catchy slogans. Growth marketing is something very different. In this episode, Sida Lu, Director of Growth Marketing at Headway, breaks down what growth marketing actually is, how it blends data, psychology, and tech, and why it’s become one of the fastest-growing and best-paying marketing careers today.
Timestamps:
00:00 Intro
00:49 What growth marketing really is
03:09 Why this role exists
04:58 Finding the career path
06:19 Most rewarding parts
07:12 Sida's career journey
08:45 Downsides of growth marketing
10:40 Growth marketing salary progression
11:43 How to get promoted faster
13:05 How stable is growth marketing as a career
15:00 Landing your first job in tech
17:30 Advice to high school self
Connect with Sida:
LinkedIn: / sida-lu
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Instagram: / careerplaybookpod
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