What is a subscription box?

What is a subscription box?

A subscription box is a box of physical products that gets delivered to customers on a recurring basis. Subscription boxes can feature anything from beauty products to home goods and even unique snacks from all over the world!

There are two types of subscription boxes: curated boxes and replenishment boxes.

For curated subscription boxes, merchants select a set of products that normally follow a theme and deliver them to their customers on a recurring basis (like Bokksu, featured in this video, who sells authentic snacks from Japan).

Replenishment boxes, also known as subscribe-and-save boxes, are subscription boxes where the same items are shipped on a regular basis (usually at a discount). We featured Super Coffee, who sells healthy alternatives to sugary coffee drinks, as an example of a business offering replenishment subscriptions that come at a discount to customers.

There are many benefits to subscription boxes for both the customer and merchant. For subscribers, these products can be fun, convenient, and cost-effective, and for the merchant, they provide predictable revenue as well as boosted average order value (AOV) and customer lifetime value (LTV).

This also creates an opportunity to build an engaged community of loyal subscribers who become brand advocates for your business!

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Merchants featured:
☕️ https://drinksupercoffee.com/
🍬 https://www.bokksu.com/