i actually read the essay before the recipe, here's why

Get up to 80% off with Hostinger's New Year's deal at https://hostinger.com/answerinprogress
Use the code ANSWER for another 10% off!

Why are online recipes so annoying? You need to scroll through a personal memoir, avoid pop-ups, and mute auto-playing videos before finally arriving at the recipe. Sure, there's a "jump to recipe" button, but that usually jumps to another advertisement before getting to the main content. Why? In this video, Sabrina proposes a solution to fix recipe websites while Melissa recruits a team of expert chefs and recipe developers to claim that nothing is wrong in the first place. Who do you agree with?

SUPPORT US ON PATREON
  / answerinprogress  

SUBSCRIBE TO OUR MONTHLY NEWSLETTER
https://www.answerinprogress.com/news...

SOCIAL MEDIA
Sabrina
Twitter:   / nerdyandquirky  
Instagram:   / nerdyandquirky  
Melissa
Twitter:   / mehlizfern  
Instagram:   / mehlizfern  
Taha
Twitter:   / khanstopme  
Instagram:   / khanstopme  

CREDITS
Producer: Sabrina Cruz & Melissa Fernandes
Associate Producer: Ria Kapoor
Research Assistance: Austin Thompson
Video Editing: Joe Trickey
Motion Design: Sabrina Cruz
Sound Design: Joe Trickey
Special Thanks to:
Alicia Kennedy   / aliciadkennedy  
Jon Kung   / jonkung  
Victor Nevarez    / @internetshaquille  
Frankie Gaw, Cookbook   / littlefatboyfrankie  
Joanne Lee Molinaro   / thekoreanvegan  

MUSIC
Epidemic Sound. Get started today using our affiliate link. http://share.epidemicsound.com/answer...

RECOMMENDED READING
The Oxford Handbook of Food History (2012). Edited by Jeffrey M. Pilcher.
Melissa's recipe blog: https://www.thirdculturekitchen.blog/
Alicia's newsletter: https://alicia-kennedy.com/books
Jon's cookbook: https://sites.prh.com/jon-kung-cookbook
Victor's newsletter:   / 464611  
Frankie's cookbook: https://littlefatboy.com/firstgeneration
Joanne's cookbook: https://thekoreanvegan.com/the-korean...

TIMESTAMPS
00:00 i wish i was being hyperbolic
00:14 an unhinged pitch deck (hire me McKinsey)
01:29 in before y'all comment for the link
01:37 what it's like running a business with your friends
03:17 melissa builds her argument (and blog)
04:14 why are online recipes so long-winded
06:45 bringing back personal blogs in 2025
07:41 Answer in Progress debate club when?
10:28 the difference between amateur and pro chefs
12:16 why online recipes have redundant tips and tricks
12:44 sorry vegetarians
13:41 the surprising challenge of recipe writing
14:53 do you think it was green?
15:24 Melissa rates Sabrina's cooking
15:44 two emotionally unavailable people experience emotion
16:24 a truce

------------------------------------------------------------------------------------
Welcome to the joke under the fold! Here's one for you aspiring chefs out there!

Make sure to attend the tomato cooking class because it'll be hard to… ketchup later.

Leave a comment with the word KETCHUP to let me know you were here ;-)