Aesthetics of Music Videos & Building a Band's Brand: NAMM 2025 talk Margarita Monet/Angela LaFlamme

0:00 - Intro
0:41 - About the Speakers
3:34 - Edge of Paradise's aesthetic
5:21 - Having a cohesive aesthetic
6:38 - Building a brand identity
7:29 - Music Videos and Storytelling
10:00 - Planning a music video shoot
14:04 - Music Video Editing
15:28 - Professional Video Productions
21:15 - Q&A

A NAMM Talk about building your band's identity, the aesthetic of music videos and your overall brand! Sponsored by Digital Anarchy, we're joined by Margarita Monet from Edge of Paradise (EdgeOfParadiseBand.com) and Angela LaFlamme (AngelaLaflamme.com).

Digital Anarchy's Carla Prates has an in-depth conversation with Margarita and Angela about how they create the world their bands live in: from outfits, to music videos, to live performances and even graphic novels! How they build the aesthetic and brand of the bands and the importance of keeping it consistent throughout different media outlets.

Music is all about stories. Edge of Paradise and Angela have VERY different aesthetics but they have a lot in common on how they approach visually telling the stories in their music. You can really bring your audience into your world if you understand how to visually create that world!

Lots of great tips if you're thinking about improving the engagement of your audience and visually conveying the stories in your music more efficiently!

You can find Margarita and Edge of Paradise at:
https://www.edgeofparadiseband.com
Spotify: https://open.spotify.com/artist/45MvW...

Their song Death Note featured in the NAMM talk:
   • EDGE OF PARADISE - Death Note (Official Vi...  

Angela is at:
https://angelalaflamme.com
Spotify: https://open.spotify.com/artist/0Wh28...

Her song One Step Forward that's also featured in this NAMM talk:
   • One Step Forward Video from the Album Bran...  

More about Margarita and Edge of Paradise:

With US, Europe and Japan tours under their belts, the band, transports fans to a new dimension of massive sound and visually stunning, futuristic show! Edge of Paradise stormed the rock and metal scene in 2019, with their release UNIVERSE. With dynamic vocals, infectious choruses, thundering grooves and massive guitars, the epic sound of Edge of Paradise garnered them their own category "music from another world" from fans worldwide.

“Top notch Metal at its finest!” A crossover between electronic, power, industrial and infectious melodies to the core! Now in 2023, Edge of Paradise highly anticipated new album, Hologram, with a heavier and monumental sound, takes you right into the face of danger and tells the story of pursuit, sacrifice and perseverance against all cosmic odds, uncovering the key to build a new reality.

More about Angela LaFlamme:

Angela LaFlamme is a throwback to a bygone era — with an edgy modern twist. Sepia toned. Think 1920’s film siren meets Tom Waits. Angela's love for not only storytelling, but creating a unique nostalgic vibe come from years of studying the tarnished elegance of Billie Holiday, the whimsical smirk of Fats Waller, and the full throttle kick of Screamin' Jay Hawkins.

From performing at an Oakland warehouse party to the sumptuous main stage of the Edwardian Ball or legendary rock venue Bottom of the Hill, to the top floor of the De Young Museum, Ms. LaFlamme is completely at home. Her dedication, sheer joy and passion in creating not just great music, but an unforgettable atmosphere are a thing to behold.