ROI OF CREATIVITY | Zorana Ivcevic Pringle
Автор: Preview Media
Загружено: 2025-12-03
Просмотров: 24
Recorded live at the 2025 ROI of Creativity Summit, this episode features Dr. Zorana Ivcevic Pringle, senior research scientist at the Yale Center for Emotional Intelligence and author of The Creativity Choice. Zorana breaks down the science of how emotion, uncertainty, and self-regulation shape the creative process, revealing why discomfort is natural and that constraints can actually spark originality.
She shares research-backed examples from artists, workplaces, and organizations, illustrating how noticing emotion, embracing exploration, and asking better questions lead to more innovative outcomes. Zorana also offers a clear, grounded perspective on generative AI, where it complements human creativity and where human insight and critical thinking still lead the way.
An inspiring, practical conversation about what drives creative breakthroughs and the real return on investing in creativity.
Check Out Zorana:
https://www.zorana-ivcevic-pringle.com/
https://creativitydecision.substack.com/
https://tinyurl.com/thecreativitychoi...
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https://bsky.app/profile/z-i-pringle....
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