CHALLANGE YOURSELF – Biehler | The Brand of Cycling

For the new collection of Biehler – The Brand of Cycling,

we had the opportunity to create and produce a film that goes far beyond classic product storytelling. The goal was to visually translate Biehler’s philosophy — performance, passion, aesthetics, and mental strength — into powerful, cinematic images.
The result is a creative short film full of bold contrasts and striking visuals:
From burning wheels as a symbol of pure energy and drive, to VR cycling representing the future of training, all the way to extreme ice bathing in blood-stained water as an intense metaphor for mental toughness, pain, and absolute willpower. Every scene stands for pushing beyond limits — physically and mentally.

The production itself was just as challenging as it was inspiring. We froze, we sweated, we shook, we pushed ourselves — always driven by passion and the ambition to create something truly special. A project that not only challenged us creatively, but also brought the entire team even closer together. That raw energy and dedication can be felt in every single frame of the film.


A huge thank you to Biehler for the trust, the creative freedom, and the outstanding collaboration. Working with a brand that fully believes in bold ideas and visual storytelling makes all the difference — and we would love to create many more projects together in the future.
And of course, a massive shout-out to the entire crew in front of and behind the camera. Your commitment, hard work, and creative spirit made this film possible.

Challenge Yourself. 🚴🔥🎥

www.cine-emotions.de