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The $4.1 Billion Vitaminwater Scam: How Coca-Cola Fooled The World
Автор: Brand Unmasked
Загружено: 2025-11-26
Просмотров: 151
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Vitaminwater didn’t sell health.
They sold a fantasy — and the world drank it up.
Today we're breaking down one of the boldest marketing deceptions in beverage history: how a Queens entrepreneur turned sugar water into a wellness icon, made 50 Cent $100 million through equity instead of endorsements, convinced Coca-Cola to pay nearly double market value, survived a 7-year class action lawsuit, and then watched their own lawyers argue in court that "no consumer could reasonably be misled into thinking Vitaminwater was a healthy beverage" — despite spending years marketing it as exactly that.
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