Why Your Pinterest Pins Last Longer Than Social Media Posts

Are your Instagram and Facebook social media posts disappearing into the void? 😩 If you're an author relying on short-lived social media posts to market your books, it's seriously time to rethink your strategy with Pinterest.

In this episode of Bourbon & Books, we're taking a look at the real lifespan of content on platforms like Instagram, Facebook, TikTok, and Twitter, and most importantly, what makes Pinterest is different.

Pinterest isn’t social media. It’s a visual search engine, and your content lasts months there, and even years.

That’s evergreen marketing authors can’t afford to ignore!

In this video:
✔️ Lifespan of posts on major social platforms
✔️ How Pinterest gives you long-term traffic
✔️ Why any of this matters for authors

If you want your content to keep working while you write, Pinterest is your secret weapon!

Timestamps:
00:00 Writing craft tips and book marketing
00:18 How long your social media posts last online
00:43 Instagram and Facebook post longevity
01:00 Twitter/X/Tiktok post longevity
01:12 Snapshot image of post longevity
01:37 Pinterest is not social media, it's a search engine
02:24 Pinterest is built around search and discovery
02:45 Why this matters for authors
03:40 Long term discoverability
04:21 Pin Signals



🔔 Subscribe for cozy marketing & writing tips every week!
   / @realbourbonandbooks  

🎁 Download the Free Pin Signal Checklist:
https://writersparkacademy.podia.com/...

📘 Want to learn Pinterest from the ground up?
Check out my full course:
https://writersparkacademy.podia.com/...

✨ More from Bourbon & Books and WriterSpark
🖊️ Courses for Writers: https://writersparkacademy.podia.com
🎨 Book Covers: https://writersparkbookcovers.com
📌 Pinterest:   / writersparkacademy   and   / melissabourbonbooks  
📚 Author Site: https://melissabourbon.com
🌿 Magical Fiction: https://ivycassidybooks.com



#AuthorMarketing #PinterestTips #PinterestForAuthors #BookMarketing #EvergreenContent #SocialMediaForWriters #WritersOnYouTube #PinterestStrategy