how Starbucks changes the way you think.
Автор: Arteri
Загружено: 2025-02-08
Просмотров: 5843
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When was the last time you went to Starbucks?
A masterclass in psychological wiring, one cup at a time. It is not just a coffee shop. Valued at over $123B (dollars) with more than 35,000 stores across 80 countries, Starbucks is taking over the world.
But it’s not all ground beans and smiling baristas, Starbucks has had its fair share of controversies over the years, but somehow it just keeps bouncing back, so I wanted to follow it down to its roots. What is it about Starbucks that keeps us coming back?
0:00 Intro
1:30 The Chemical Hook
3:42 The Promise Of Premium
5:28 The Menu Manipulation
6:38 Conclusion
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