Jennifer Denny - Building Smarter with AI: ChatGPT Projects & Business Efficiency |

In this episode of The Builders Podcast, host Matt Levenhagen sits down once again with returning guest Jennifer Denny, founder of Elevated Marketing Solutions. Together, they explore how AI is reshaping not just marketing, but the way entire businesses operate day-to-day.

Jennifer shares her hands-on approach to using ChatGPT projects and folders to streamline workflows, organize client deliverables, and eliminate overwhelm. From content creation to client communications, she demonstrates how AI can be a true partner in building smarter systems.

But this isn’t just about marketing. Jennifer and Matt dive into broader applications—from automating HR communications to assigning tasks after client calls—showing how AI is becoming a backbone for overall business efficiency.

At the heart of the conversation is a key theme: automation should enhance, not replace, the human touch. AI may handle the mundane, but creativity, strategy, and authentic connection remain essential to building lasting businesses.

If you’re curious about how builders are putting AI to work in real business settings, this episode is packed with practical examples and forward-looking insights.

Key Takeaways
✔️ Organize with Purpose: ChatGPT projects and folders help segment workflows by client or function, reducing overwhelm and boosting efficiency.
✔️ Content at Scale: AI can generate written content, email campaigns, and SEO insights quickly—giving marketers more time to focus on strategy.
✔️ Beyond Marketing: From HR communications to client call notes, AI tools can streamline internal processes across an entire business.
✔️ Balance Matters: Efficiency gains are powerful, but creativity and human connection remain irreplaceable in marketing and client engagement.
✔️ The Builder’s Mindset: Embracing new technology means experimentation, adaptation, and finding the right equilibrium between humans and machines.