The Critical Role of Liquidity in Business Success- Victor Pazos- Episode #44

In this episode of the Fractional Pros Canada podcast, host Robert Mendelson interviews Victor Pazos, a finance executive and founder of VP Chartered Professional Accountant. They discuss Victor's transition from a corporate VP role at Hudson's Bay Company to becoming a fractional CMO, emphasizing the importance of liquidity, effective controllership, and the common financial mistakes made by small businesses. Victor shares valuable insights from his experience managing chaos during corporate crises and highlights the significance of building strong vendor relationships. The conversation also touches on digital transformation, the role of AI in finance, and the immediate impact of hands-on work with small businesses.

Takeaways
•The biggest difference in fractional work is intentionality.
•Liquidity is crucial for both large and small organizations.
•Vendors are often willing to support businesses in need.
•Clean processes can significantly improve efficiency.
•Digital transformation can start with low-cost tools.
•ERP systems must evolve with business processes.
•Controllership is foundational for successful fundraising.
•Building strong vendor relationships is essential for success.
•Cash management is critical during crises.
•Focus and clarity are key to navigating business challenges.

Links
Victor Pazos:
Founder and Principle - VP Chartered Professional Accountant

Victor Pazos, CPA, CA is a finance executive and the Founder of VP Chartered Professional Accountant. After nearly two decades leading finance operations and major transformation initiatives, including as Vice President, Controller, Victor now works with organizations navigating growth and change, helping them strengthen their controllership functions, modernize processes, and build the financial infrastructure needed to scale.

LinkedIn: https: www.linkedin.com/in/victorpazos
Email: victor.pazos@vp-cpa.net
Website: www.vp-cpa.net

Ways to Tune In
•Amazon Music -⁠ https://music.amazon.com/podcasts/6e4...
•YouTube - ⁠    • The Critical Role of Liquidity in Business...  
•Spotify - https://open.spotify.com/show/0F0J9sC...
•Creator: https://creators.spotify.com/pod/show...
Fractional Pros Canada is produced by Frost Media Group
Learn more at https://frostmediagroup.com

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About Robert Mendelson: Fractional CMO

Robert Mendelson is one of Canada's leading Fractional Chief Marketing Officers (Fractional CMO), bringing over 30 years of comprehensive marketing experience from both entrepreneurial ventures and major corporate roles. His practice is focused on driving significant growth for B2B and B2C clients within the eCommerce and manufacturing sectors.

A specialist in modern marketing strategy, Robert Mendelson utilizes generative AI to build custom AI agents and design efficient AI-powered workflows, providing his clients with a distinct competitive advantage. He implements the proprietary YORCMO framework, a system designed to deliver consistent, measurable marketing improvements and a clear return on investment.

As a central figure in the Canadian business landscape, Robert Mendelson founded Fractional Pros Canada, the country's preeminent online community for fractional executives to connect, learn, and refer business. He is also the host of the popular Fractional Pros Canada podcast, where he shares insights with industry leaders.

For companies in Canada, the USA, and globally seeking expert fractional marketing leadership to scale their business, Robert Mendelson offers strategic guidance and proven solutions. To learn more about his fractional marketing services for the eCommerce and manufacturing industries, visit fractionalecommercecmo.com