The Mask That BURNT Kids Faces! YesTo Sheet Mask Lawsuit - When Beauty Turns Ugly

✖ Instagram - @james_s_welsh
✖ Twitter - @james_s_welsh

In the second episode of 'When beauty turns ugly', we take a look at a pretty recent skincare lawsuit against Yesto skincare.

Yesto was founded in 2006, by two friends who wanted to create natural skincare with "no nasties" *eye roll*.

And whilst a lot of their face masks are some of the best selling face masks IN THE WORLD, their one and only viral product, went viral for all the wrong reasons.

Hundreds of customers who bought Yesto's Grapefruit Vitamin C Glow-Boosting Unicorn Paper Mask, around September 2019 - January 2020, experienced itching, burning, red and hot skin, that went beyond an everyday skincare reaction or allergy. Resulting in a lawsuit from hundreds of customers.

But who won?


PRODUCTS IN THIS VIDEO (*= affiliate link)

MURAD - Essential-C Cleanser:
https://www.murad.co.uk/product/essen...

JORDAN SAMUEL SKIN HYDRATE THE MIST:
https://www.cultbeauty.co.uk/jordan-s...

*TOUN 28 - Galactomyces + Niacinamide Serum:
https://shrsl.com/3bo9i

Yes To Grapefruit Brightening Paper Mask:
https://www.feelunique.com/p/Yes-To-G...

*Glow Recipe Plum Plump Hyaluronic Moisturizer:
https://shrsl.com/3cb5b

*ROUND LAB Birch Juice Moisturizing Sun Cream:
https://shrsl.com/3cb5c


00:00 Intro
00:31 About YesTo, Brand claims, and ethos
01:40 Yesto's Performative Diversity
03:26 The Sheet Mask That BUURRNNSSS!
05:45 Alicia's experience with the YesTo Paper Mask
06:46 Kayla Pagas's experience with the YesTo Paper Mask
07:59 Lauren Moore's experience with the YesTo Paper Mask
11:21 The Lawsuit, Imani Whitfield vs YesToo Inc
16:48 The Mask Ingredients
17:35 A Cosmetic Chemist's Opinion
19:27 YesToo Lawsuit Settlement
22:02 Final thoughts, Outro


ICON MEANINGS:

Present - Gifted Item (Product was sent to me as a gift, no money has been exchanged and there is no obligation to feature product(s) on social platforms)

AD Megaphone - Sponsored item (Brand has paid me money and I have signed a contract for the item to appear in the video. This may be a quick feature or a whole dedicated product)

Chain Link - Sponsored Affiliate Link (The video has been sponsored and an affiliate link to the sponsored product is a requirement in the video. The link used for the sponsored item is tracked by the brand and I make a small percentage of that sale)

Dollar Bill - Bought with my own money (Product was paid for with my own money and I have no attachment to the brand in the particular video)

Any link to a product may be an affiliate link. Please know that products featured in my videos are never chosen with 'selling' or making a profit in mind. However, I do make a very small commission from any purchases made through my affiliate links, so if you'd like to support my channel, you can shop via these links!


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For more videos about Korean skincare, k-beauty, hair tips and tutorials, skincare routines, products trials, Hauls, reviews, and lifestyle, then be sure to subscribe, and don't forget to leave your questions down below!
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Remember that skincare is extremely personal to everybody's skin. What works for me, may not work for you. But I hope my videos give you some good ideas for products, techniques, and Ingredients to try.
Also, I'm obviously not a dermatologist or a doctor, so all opinions on products and anything else I'm presenting, are results and findings from my own experience and research.
And that's why I'm here, to share my research and my findings that go further than what is said on the bottle or google!
But, everything I present is always a discussion for you to join in with :)
If you have any serious skin concerns, please see a dermatologist/doctor.
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Ad Disclaimer: The opinions expressed in my videos are all my own honest feelings. I will only work with brands and products that I truly love and use. Working with brands allows me to invest in my channel and create better quality videos for you guys :)